Mision --- the statement of purpose and uniqueness.
Vision --- the future state, long-term direction, what you want to become.
Objectives --- the statement of goals and what you are commited to achieve (concrete, measurable, time-bound).
Strategy comes next.
What actions will you take NOW to reach your long-term objectives and make your mission-vision real?
All these apply to yourself, your family, your team, your company, etc ...
We all need DIRECTION.
Ref. Strategic Thinking in the Global Environment (Jet Magsaysay, Ateneo GSB-CCE)
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